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Outerknown is Making Sustainable Fashion Cool

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Kelly Slater is an 11 time world surfing champion. He changed the sport of surfing and now he is changing the surf industry – and hopefully, the clothing industry, with his company Outerknown. The fashion industry is responsible for 20% of all industrial water pollution worldwide. As surfers, we don’t want to wear clothing that is hurting the environment that we love so much. Outerknown is going outside the box to make cool clothing that is better for our ocean and earth.

“When I finished my former sponsorship to start Outerknown, I challenged my partners to create a pioneering new company that made great clothes with a radical commitment to sustainability. Five years later, Outerknown is proving that you don’t have to compromise on sustainability or style,” says Kelly.

Recently, we met up with Zachary Bennitt, the Digital Marketing Director at  Outerknown who took some time to talk with us about Kelly’s vision for the company and what they’e doing to reduce pollution as they make awesome clothes.

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